MGA Entertainment To Release ‘True Hope’ Dolls in Support of Cancer Research
MGA Entertainment, makers of Moxie Girlz and Bratz, have announced that they are planning to release a special line of dolls entitled ‘True Hope’ June 2012 in support of cancer awareness. This move is due to a recent facebook campaign calling for Mattel, makers of Barbie, to create a ‘Beautiful and Bald Barbie’.
While Mattel hasn’t responded with any new product announcements regarding this campaign, MGA released a statement saying that they’ll be releasing three Moxie Girlz (Avery, Sophina, and Jaxson) and three Bratz dolls (Cloe, Yasmin and Cameron) around June of 2012 with MGA donating $1.00 for every doll sold to ‘City of Hope‘.
According to MGA’s press release, “MGA’s mission is to provide joy and happiness to kids around the world. We believe children are our legacy and want them to be healthy, have confidence in their imagination and build their dreams into reality,” said Isaac Larian, CEO MGA Entertainment. ”We have a responsibility to children and we take that responsibility very seriously. The Bratz and Moxie Girlz “True Hope” dolls are designed to support and comfort young girls and boys who so bravely endure cancer treatments. MGA also wants to be an active supporter in the fight to develop lifesaving treatments for children.”
You’ll be able to find these dolls at Toys R Us and online at Toysrus.com.
Walking The Toy Aisle…
’Walking The Toy Aisle’ is where I share my thoughts and opinions on what I see in the doll aisle! I even plan on including sneaky cell phone photo’s. (Shhh! Don’t tell!) The format may change in the first few posts as it evolves! (The first installment can be found here)
Walking the Toy Aisle
Moxie Teen Gavin can be described in two words: So cute! Of all the Moxie doll lines, the Moxie Teen dolls are the cutest, I think. I hope they come out with more guys for the collection! Gavin has an adorable face with inset eyes and a cute hair cut. As far as boyfriends go, he’s pretty clean cut!
Moving along the aisle, I found these two cuties. There are a bunch of cute ‘boy’ lines coming out. The coolest thing about these Bratz boys ‘On the Mic’ collection is their hair. The dark haired one has blue highlights (very dark) and the brown haired boy has what I can only describe as orange-y highlights. The dark haired boy is my favorite of the two.
And this Bratz boys Masquerade line? Adorable! I have a feeling the Bratz vampire doll, Penn, will be popular with the Twilight set. The Musketeer Gable is an interesting choice for this line, but overall, I like it. If you look carefully, he has a goatee. His blonde hair and dark eyes look great together.
And onto the female Bratz line… Truth be told, I’m not a Bratz person. I own one Japanese themed doll (who wears a Kimono). The boys are one story, but the girls have just never left me with the impulse to buy/collect. These Bratz holiday dolls, for example, just seem so *blah*. It’s almost like they were an after thought, ‘Oh Geez we need a Christmas line and have no time to make something pretty’. I think so, anyways…
Heart For Heart Girls are dolls that I’ve only recently started seeing. They’re smaller than American Girl dolls, have inset eyes, and are all from different countries. Actually, they’re all pretty darn cute!
This is Lilian from Belarus. Also pictured in boxes are Nahji from India, Tipi from Laos, and Dell from the USA. Not pictured at all are Conseluo from Mexico and Rahel from Ethiopia.
If ONLY I had a reason to buy this set. If you need pencil toppers AND love Lalaloopsy, this set is for you! I’m quite surprised with the number of Lalaloopsy products out there. I knew the dolls were going to take off, but I didn’t expect the line to expand as much as it has.
It wouldn’t be a trip to the toy aisle without stopping by the Monster High area. I didn’t find anything super fantastic, but did see this– it’s a ‘kid size’ Monster High accessory pack that has arm warmers, bangles, and the most adorable ‘girl sized’ Monster High brush. While the bangles and arm warmers don’t do much for me– look at the brush! So cute! I want one!!!
As far as I know, there is only Frankie, Clawdeen, and Draculara. That being said, you never know what is out there till you see it, especially with Monster High! Here’s a close up of the awesome brush!
As you might have noticed, no Barbie’s really made it into the mix this time around. Aside from the Monster High and new Skipper line, I can’t say I saw anything super exciting in the aisle. Mattel, if you are reading this, just a heads up your Barbie lines are being overshadowed by other brands at the moment. I miss walking into an exciting Barbie aisle…
Anywho, I hope you enjoyed this installment of ‘Walking the Toy Aisle’. Have you seen something cool at your local store? Share it!
