MGA Entertainment To Release ‘True Hope’ Dolls in Support of Cancer Research
MGA Entertainment, makers of Moxie Girlz and Bratz, have announced that they are planning to release a special line of dolls entitled ‘True Hope’ June 2012 in support of cancer awareness. This move is due to a recent facebook campaign calling for Mattel, makers of Barbie, to create a ‘Beautiful and Bald Barbie’.
While Mattel hasn’t responded with any new product announcements regarding this campaign, MGA released a statement saying that they’ll be releasing three Moxie Girlz (Avery, Sophina, and Jaxson) and three Bratz dolls (Cloe, Yasmin and Cameron) around June of 2012 with MGA donating $1.00 for every doll sold to ‘City of Hope‘.
According to MGA’s press release, “MGA’s mission is to provide joy and happiness to kids around the world. We believe children are our legacy and want them to be healthy, have confidence in their imagination and build their dreams into reality,” said Isaac Larian, CEO MGA Entertainment. “We have a responsibility to children and we take that responsibility very seriously. The Bratz and Moxie Girlz “True Hope” dolls are designed to support and comfort young girls and boys who so bravely endure cancer treatments. MGA also wants to be an active supporter in the fight to develop lifesaving treatments for children.”
You’ll be able to find these dolls at Toys R Us and online at Toysrus.com.