Mattel Says ‘Yes’ To Bald Barbie
Earlier I mentioned that MGA was working on adding special edition bald versions of their popular Moxie Girlz and Bratz dolls to their line up, with portions of the profits going to cancer research. Mattel, the company originally called upon to take on the task of creating a bald Barbie by Facebook group ‘Beautiful and Bald Barbie’, made an announcement late March regarding some exciting plans!
Originally posted on Mattel’s Facebook page, here is what they said:
“Play is vital for children, especially during difficult times. We are pleased to share with our community that next year we will be producing a fashion doll, that will be a friend of Barbie, which will include wigs, hats, scarves and otherfashion accessories to provide girls with a traditional fashion play experience. For those girls who choose, the wigs and head coverings can be interchanged or completely removed. We will work with our longstanding partner, the Children’s Hospital Association, to donate and distribute the dolls exclusively to children’s hospitals directly reaching girls who are most affected by hair loss. A limited number of dolls and monetary donations will also be made to CureSearch for Children’s Cancer and the National Alopecia Areata Foundation.
Through a thoughtful approach, we made the decision not to sell these dolls at retail stores, but rather get the dolls directly into the hands of children who can most benefit from the unique play experience, demonstrating Mattel’s ongoing commitment to encourage play as a respite for children in the hospital and to bring joy to children who need it most. We appreciate the conversation around this issue, and are interested to hear what you think!”
While these dolls won’t be sold in stores, this is a positive step in the right direction. I can see why Mattel decided against a wide release. This will assure that the kids, those in greatest need of the doll, shouldn’t have a problem getting a Bald Barbie of their own. Pictures to be posted when they’re released, though I don’t see that happening anytime soon! Expect these Bald Barbie’s to be hitting partnering children’s hospitals/programs in 2013.
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