Toy Fair 2015- Elf Magic

Being a Christmas baby, I have a tendency to navigate towards cute Christmas’y toys and dolls.  Elf Magic‘s booth caught my eye at Toy Fair because it was manned by Santa Claus himself.  Yep.  Father Christmas, Kris Kringle, whatever you call him, was there spreading cheer though a product called Elf Magic.

Toy Fair 2015- Elf Magic8

Unlike the popular Elf on a Shelf, Elf Magic is designed to be played with.  These stuffed elves are 10″ tall.  They are soft, plush dolls with a head of yarn hair.  Elf Magic elves (boy and girl models) come in multiple skin tones and hair colors.

Toy Fair 2015- Elf Magic

Toy Fair 2015- Elf Magic

One nice thing about Elf Magic is that each elf comes with 10 accessories.  You get a bed (ie: interior of the box), blanket, passport, backdrop, a shake jar of snowflakes, the Magic Elf poem and reusable stickers.  The outfit is removable and counts as part of the 10 accessories.

Toy Fair 2015- Elf Magic

Last (and new for this year in honor of 25 years of Elf Magic), you get a quality picture book about these Elf Magic elves.

Toy Fair 2015- Elf Magic

Besides the 10″ line, you can purchase pocket sized elves (6″) or super large elves (3 ft tall).  There are also a number of outfits to purchase for your elf!  Some are really cute, too!

Toy Fair 2015- Elf Magic

On top of that, they also make Hanukkah Helpers for those that celebrate Hanukkah.

Toy Fair 2015- Elf Magic

I personally think these are really cute Christmas dolls and would totally choose Elf Magic over the popular Elf on a Shelf. I love that the element of play isn’t lost with this product.

Toy Fair 2015- Elf Magic

Check out my Flickr for more photos of Elf Magic elves.

For more information on Elf Magic, check out their website.  They are also on Facebook and Twitter.


February 19, 2015. Tags: . Uncategorized.


  1. Teresa B. replied:

    That is a really accurate Santa! He looks like the real guy! These are cute toys. I love the little reindeer too!

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