NYTF 2016: Tonner

Like last year, I booked an appointment to see the Tonner booth at New York Toy Fair. They usually have a modest sized booth with an orderly display of both past and future releases. There were some pretty awesome dolls on display this year.

But first, let’s start with the disappointing news. There was no Maudlynne Macabre on display. If you recall, last year, packaged Maudlynne’s were on display in a corner of the room; The plan being that they’d try to work her back into the Tonner line sometime in 2015. That didn’t happen. When I didn’t see her on display this year, I asked Mr. Tonner what was going on with her, because I know that many of you (myself included) are fans. Unfortunately, there’s nothing to report. There are no plans to re-release our favorite gothic doll or her ghostly friend. That being said, he didn’t say it was off the table and I left feeling hopeful that maybe one day we’d see her again.

Toy Fair 2016- Tonner

Now on a more positive note, there were some things I know you’ll want to see from the Tonner booth. Let’s start off with my favorite thing in the booth- Agatha Primrose.  This new line looks very different from Tonner’s usual fair. Robert Tonner himself said it was a departure from what he has designed in the past and was very enthusiastic about this ‘adorkable’ line.

Toy Fair 2016- Tonner

There are a few things I love about this line. First, the size! She’s shorter than Tonner’s typical fashion doll with a more teenage body. Second, Agatha is articulated. And third? The glasses. I love the round Harry Potter/Daria-esc glasses! The fashions are very cool, as well. Check them out below!

Toy Fair 2016- Tonner

Toy Fair 2016- Tonner

Below is the basic Agatha Primrose, for those who want to save a few pennies.  (I wanted so badly to fix this dolls glasses!)

Toy Fair 2016- Tonner

While many of the items for My Imagination were on display last year, new for this year is a dark-skinned basic doll. She’ll come in two skin tones.

Toy Fair 2016- Tonner

I asked about the jointed dolls. They’re still in the works, but delayed. There were a few new licensed outfits on display, but we weren’t allowed to photograph them. There’s definitely one or two that I think are very cool!

Toy Fair 2016- Tonner

As far as Deja Vu is concerned, I’m not crazy about all of them. The story is intriguing– a girl begins to remember her past lives. This means Tonner can do literally anything they want with the line.

Toy Fair 2016- Tonner

Toy Fair 2016- Tonner

Toy Fair 2016- Tonner

Their faces are just, to me, strange. I think the expression works for the 1920’s era doll and there’s something pretty neat about the Egyptian couple, but I don’t know what I think of the rest. The costumes are, of course, spectacular. So much detail!

Also worth talking about is the new Wilde Imagination line based in the world of fairy tales that stars the mayor of a fairy tale town, Miette. Her wardrobe is fantastical and full of life.

Toy Fair 2016- Tonner

Toy Fair 2016- Tonner

Toy Fair 2016- Tonner

Below are my favorite looks. I’d love to cosplay in the purple dress!

Toy Fair 2016- Tonner

Toy Fair 2016- Tonner

Last but not least, a Lost Costume Scarlett was on display. Tonner excels at Gone with the Wind products and this is no exception. Scarlett wears a very pretty green party dress. The design isn’t seen in the movie, however. It is based on an early sketch from the BBQ scene in Gone with the Wind. In the end, Scarlett wore a different dress and this was left on the cutting room floor– until now.

Toy Fair 2016- Tonner

DeDe Denton and Patience were also on display. You can see photos in my flickr album. Tonner is usually really good about updating collectors on new products via their website and social media.  They also welcome discussion on any kind of doll on Tuesdays at 8PM CST on Twitter using the tag #dollchat. I pop in from time to time under the twitter handle @KewpieDoll83.

See everything in the Tonner booth in this video tour, hosted by Mr. Tonner himself!

What are your favorites from the Tonner booth? Share them with us in the comment area!

February 21, 2016. Tags: . Uncategorized.


  1. Judith Rankine replied:

    I love Agatha Primrose…I have one and want the redhead in the swing coat next! I am going to the Tonner Convention in Columbus Ohio this year!

    • kewpie83 replied:

      Ah, lucky! I can’t afford the Tonner conventions. They were in IL for a few years, so close to me, but I could never attend. Have tons of fun!!!

  2. Petalina Dolls replied:

    Gorgeous photos and the dolls look spectacular! I wish I could justify a trip to the NYTF! One day.

    • kewpie83 replied:

      You attend the Toy Show in the UK, right? That must be amazing! NYTF is a really fun show, but even I am reconsidering going every year. There was a lot of repetition this year and nothing super exciting. Blind bags have taken over the toy world at the moment. NYC is a great place to visit, though!

  3. jackylina replied:

    Good to know about the My Imagination jointed doll line. When I saw the dolls had been taken down from the website I got worried.

    • kewpie83 replied:

      I’ve learned that sometimes the company bites off more than they can chew. The articulated doll is the one I’m waiting to buy.

  4. Freja replied:

    I have been drooling over the Deja Vu line, because of the detailed historical clothes. But unfortunally I agree with you about the faces.
    I really like the new fairytale girl, I think she has a beatuful face.

    • kewpie83 replied:

      I found her name! It’s Miette. Yes, I agree, she has a pretty face. Her fashions are what makes her stand out in my mind.

  5. texaslivingmimi replied:

    I’m in love with Agatha Primrose, Wilde Imagination, & My Imagination. I agree with you on the Deja Vu dolls, faces meh, but Egyptian couple, interesting. Do you thing it’s because her mouth is open & you see her teeth? I’m not sure if her mouth is opened differently but at first glance I thought she was Barbie. Thanks for all your information on the toy fair. I like knowing what is coming up for Christmas.

    • kewpie83 replied:

      I have no idea what it is about the Deja Vu face. It could be the weird mouth. It’s a reason why I never liked Integrity– I never liked the ‘high fashion’ look their faces had!

  6. Genny replied:

    Did they tell you what the two new skin tones for My Imagination would be? Is there going to be one darker than the one pictured?

    • kewpie83 replied:

      Robert Tonner didn’t mention it. I’d imagine it would be a darker skintone, though, b/c the one on display is rather light skinned. That’s just me guessing, though.

  7. Diane Fahys replied:

    I bought the My Imagination play doll with the red hair and she is adorable, but I did find it strange that there were no dolls of color. I was happy to see that they will be coming. And those Wild Imagination fairy tale dolls look beautiful. I like the Agatha Primrose dolls, but am still on the fence as to whether I will buy one. Tonner dolls are totally addictive.

    • kewpie83 replied:

      Yeah, I get it. I’m never a fan of the price of Tonnor dolls, so even though I love certain ones, I end up never buying them. I may splurge for Primrose, though.

  8. Dolly Review: Tonner’s My Imagination Starter Doll | Confessions of a Doll Collectors Daughter replied:

    […] two years, I’ve seen My Imagination, Tonner‘s vinyl 18″ doll line, on display at New York Toy Fair. It took a while, but I finally have one to review here for the blog. Sent for review from Tonner, […]

  9. Phyn & Aero Says Goodbye | Confessions of a Doll Collectors Daughter replied:

    […] set, like Maudlynne Macabre or his 18″ doll line My Imagination. I had a soft spot for Agatha Primrose, but she wasn’t out long enough for me to grab the doll or the fashions. (If I found one at a […]

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