Mattel Announces BTS Dolls

Heads up, K-Pop fans! Mattel recently announced that the incredibly popular world-renowned boy band BTS is headed to toy shelves this summer!

Per the official press release, “Under this multi-category license with BTS under its label, Big Hit Entertainment, Mattel will create dolls, collectible figures, games, and more. In the wake of sold out tours across the globe, the collaboration launches this summer with a first-ever BTS-inspired toy line created around the likenesses of the band’s seven members: RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. The dolls will be fashioned in the looks from the BTS’ iconic and YouTube record-breaking “IDOL” music video.” Note, the image below is just an image of BTS that I thought looked cool and may not reflect what they wear in IDOL. (I’m more of a k-drama fan than a k-pop fan!)

According to Billboard, Mattel stock increased by 8.26% following the announcement of this new line. Mattel VP and global brand general manager Sejal Shah Miller had this to say, “The cornerstone of our strategy is to partner with established franchises that have global appeal, and we believe that Mattel’s creative expertise will create a product that properly celebrates BTS.”

What do you think of this brand new collaboration? Are you excited?  Let us know in the comment area!

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January 7, 2019. Tags: . Uncategorized. 10 comments.

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