Many doll lines met their demise in 2014, some of which I reviewed and enjoyed. Here’s a quick post to honor those doll lines we lost in 2014.
I reviewed Bridge Direct’s Pinky Cooper way back in August of 2013. The line was one of the most unusual things on the shelf, to say the least! The anthro line included 3 friends modeled after English Toy Spaniels: Pinkie, Ginger and Pepper. One of their key features was the ability to change their hair (ears, really). At least two different lines made it to the toy shelves throughout 2013 and early 2014: the Travel Collection, which featured three different versions of Pinkie, and the Runway Collection, which introduced Pepper and Ginger. A handful of fashion sets were released, as well, and other fun items like pets and doll cases.
I had high hopes for the line and so did many others. Before its release, people thought it might be the next Bratz, as the lines share creators. Consumers, however, didn’t take to Pinkie as Bridge Direct wanted and a year after its debut, dolls started popping up in clearance bins all over. When questions started to arise about why they were clearanced out, I e-mailed the company and received confirmation that Pinkie Cooper, the only anthro on the toy shelves, was discontinued.
La Dee Da:
Spin Master has been known to give a short shelf life to their doll lines (think the long gone line, Liv) and it seems the La Dee Da line was no exception to that. I’ll miss La Dee Da. This line had so much potential, but was cut down before it could grow into what I know would have been a near perfect doll line. I first wrote about Spin Masters La Dee Da back in June 2012. La Dee Da consisted of four friends: Dee, Tylie, Cyanne and Sloan. Brought together with their love of fashion design, the dolls in this line wore cool, colorful fashions.
A number of different lines were released in the year and a half La Dee Da thrived. So many that while researching them for this article, I honestly don’t remember seeing some of them in person! My favorite release is still the first release– First Edition Dee.
Earlier this year, however, La Dee Da’s were migrating to the sale shelves. It was confirmed early 2014 that Dee and her friends were being put into the Spin Master vault. It’s kind of sad. I was a huge fan of this line. Yes, they needed to work on the body’s jointing, but the big features, fun outfits and colorful hair made this line standout.
MGA announced in January of 2014 (see Jan. 17th post) that it was shelving the Bratz line for a year, including the popular Bratzillaz. Why? They wanted to put a years worth of effort into rebranding the line. Me, I’m not a huge fan of Bratz, in general, and haven’t really missed them. They’re just not my thing. (Plus, I can’t say I ever really forgave them for ruining Mattel’s US My Scene releases.) However, I know that there are many collectors who do enjoy them. Apparently, they are coming back in 2015. We’ll have to wait and see!
Moxie Girlz and Teenz:
Moxie Girlz, another MGA brand, seems to have fallen by the wayside, as well, in 2014. True, there are still some on store shelves and their YouTube channel is still being kept up, but the packaging and styling of the line has changed drastically since their debut in 2009. Originally, this line was meant to replace the Bratz line. (Bratz at the time was in the middle of a legal dispute with Mattel, so Moxie was supposed to be the next big thing.) The Fall 2013 line featured six lines of multiple dolls. The Spring 2014 debuted a depressing two new lines, while Summer 2014 only received one, according to Wikipedia.
Moxie Teenz actually caught my eye more often than the Moxie Girlz. These dolls looked like teenagers, were taller than the Girlz (14″ tall!) and had inset eyes. My favorite of that line was Gavin, who I thought was just so dashing looking! I never picked him up to review, though, because he was never the right price. The Moxie Teenz page is no longer available and I don’t think I’ve seen any new Moxie Teenz at all in 2014, so I think we can officially say they belong here in this memorial. I have contacted the company to see if they can give us a little more insight into the status of these lines.
Novi Stars looks like it joined MGA‘s brigade of falling stars. I reviewed my first Novi Star March of 2013. I owe many of you an apology, actually! For months I fielded questions about reviewing more Novi Stars and I really did mean to, but I never got around to it. My own doll collection contains two Novi Stars. Ironically, the Novi Stars I really, really liked never made it to my stores. I was so set to buy Tilly Vizon, Sila Clops and Roe Botic, but we never saw them on our shopping ventures. Nor did we see Ann Artic, Mimi Merize, Ina Ferna, and Vera Tabray. (Now that I’m looking, I see many of these are on amazon still, but with Christmas just around the corner, I can’t buy anything for myself!) It seems as of October, new Novi’s were spotted, but even so, I think the hey day of Novi Stars is over. (Add Doe A. Deer to my wishlist!!! She’s adorable! Please come to the US!!!) I asked the company about Novi Stars current status and will update you if they respond.
Kawaii Crush wasn’t the perfect miniature line, but it was fun! It seemed like Spin Master really tried to push Kawaii Crush in 2013, but slowly product began to dwindle. Cute and colorful are two things I love when it comes to dolls and toys, so I enjoyed this line. The large dolls always drew my gaze. I loved how bright and colorful they were! They’re one of those dolls I wish I had picked up!) While the Kawaii Crush website is still alive and running, their YouTube channel hasn’t been updated for about a year, which doesn’t look good for the future of the line.
I’m sure I’m missing some doll or popular toy lines here in this post. Feel free to leave your own memorial for those line I forgot to mention in the comment area. (Again, I have e-mailed Spin Master regarding this line.)
Did you have any great memories of the lines listed above? Why did these lines fail to go the distance? Which would you like to see back? Share your thoughts below!
Sadly, another toy line bites the dust. La Dee Da dolls are officially discontinued. Apparently, 2013 was not a good year for new toy lines, with new comers Pinkie Cooper also being discontinued. Now is the time to pick these guys up! Who knows how easy they’ll be to find when they’re no longer on toy shelves.
I’m quite sad about this! I loved the look of these dolls and thought they added color to the toy aisles. What do you think of this news? Share your thoughts below!
I had an interesting question posted on my video review of the new La Dee Da Doll 1st Edition Dee. The commenter asked if La Dee Da doll clothing fit Monster High dolls (and vice versa). Yesterday, while I was at work, my mom put it to the test!
Looks to me like aside from the height of the two dolls, there isn’t much of a difference! I’d say most outfits (if not all) should be interchangeable between lines!
February 2012 at Toy Fair, Spin Master showed off their newest doll line, ‘La Dee Da’. I was taken in instantly! It’s been a while since Toy Fair and there’s been little new information about this line, but finally, the wait is over! It seems these ‘La Dee Da’ dolls are finally hitting store shelves! This new doll line consists of four dolls: Dee, Cyanne, Tylie, and Sloane.
According to the press release,
La Dee Da™ is an outrageous fashion label created by a talented New York City teen named Dee and her three best friends, Tylie, Cyanne and Sloane. While attending design school in the city, these over-the-top designers always go for the bold, whether its shakeup makeup, fierce outfits, or crazy purple curls, La Dee Da™ invites real girls to create, imagine, and express themselves through a new kind of fashion play that is “Dee-lightful!”
Here’s one of the videos posted after the New York Toy Fair regarding Spin Master’s new line.
During an afternoon out and about, we stumbled upon an endcap filled with ‘La Dee Da’ dolls! They’re just as adorable in person as in the video. We left the store with the 1st edition Dee doll.
The packaging is similar to Liv’s with its easy to open ‘flap’ on the back of the package. Course, it is also similar in that you have to fight back a lot of glue before reaching the doll.
The outfits on ‘La Dee Da’ dolls are designed to be versatile. For example, the New York inspired dress on this 1st edition Dee can be a traditional skirt or just as easily a bubble skirt. Also, the flowers on the dress and in her hair can be moved to different locations on the outfit.
Here’s a few shots of her out of the box.
Dee is 10″ tall and has a ‘New York’ theme. It’s emphasized through her dress and her eye makeup (think Statue of Liberty). As the 1st edition Dee, she’s an introduction doll and is in a series of her own. She has jointed knees and a good body. She’s not as pose-able as other dolls, but she’s super cute.
Alongside this 1st edition Dee, Spin Master has also released two other ‘La Dee Da’ lines, ‘Runway Vacay’ and ‘Sweet Party’.
Each doll comes with a fun booklet with information on the character and craft ideas! For example, 1st edition Dee’s booklet shows you how to create a wallet out of a streetmap.
As I mentioned earlier, her dress is designed to change styles. In 1st edition Dee’s case, she has a ribbon running the through the base of her skirt and when you pull it, the skirt tightens and turns into a bubble skirt.
I did a quick video review on Dee. You can view it below.
According to the press release,
“In addition to the retail launch of La Dee Da, the brand will extend into the digital space with interactive content on LaDeeDaGirls.com and innovative apps for the iOS platform. Girls can participate in the adventures of Dee and her friends with e-Stories for the iPad. The website invites them to follow the stories and design ideas of the La Dee Da girls, create designs of their own, play games, and more. Games will also be available on iPhone and iPod Touch so you can play them wherever you go!”
It looks like the website doesn’t go live until July, so you’ll have to wait a few weeks before seeing all the content the site has to offer. I’m hoping the website features a web series like we’ve seen from Mattel with their Monster High and MyScene line.
All in all, I really think this ‘La Dee Da’ doll line is adorable. I’m a sucker for ‘big eyed’ dolls and these girls totally fit that description. I’m hoping this line takes off and is a staple on toy shelves for a long time!
Now it’s your turn! What do you think of this new line? Share your thoughts below!