Toy Fair 2015- Strawberry Shortcake
The Bridge Direct invited me and other bloggers to celebrate Strawberry Shortcake‘s 35th Birthday at Toy Fair this year! Serving strawberry shortcake and champagne, the event was a lot of fun. The best thing about it? They let us in on what adventures await Strawberry and her friends in 2015!
Watch the presentation below!
Rest assured, Strawberry Shortcake fans, there is no shortage of fun things happening with this line. The theme for 2015 is celebration! All year long, The Bridge Direct will be celebrating the doll line through special events and promotions.
There are a number of new products in the wings for 2015 that are set to debut this fall. Here’s a sneak peek! The first two images are of the Strawberry House Playset (doll included).
The Surprise Party dolls are very cute! Shown at Toy Fair were Strawberry, Blueberry and Cherry Jam. (I love Cherry Jam! Her hair color is fantastic!)
Strawberry is not included with the Scooter Set below.
These two large scale dolls are going to a slumber party! Slumber Party Strawberry and Slumber Party Cherry Jam are so cute! Again, Cherry Jam is by far my favorite character displayed in the showroom! (These two will replace Strawberry and Lemon from last year– so grab them while you can!)
This large scale singing doll will sing the show’s theme song.
Tying in with the Strawberry Shortcake movie Berry Tales, this two set features Strawberry and Huck (prototype).
The item that tugs at my heartstrings most is the reproduction Strawberry Shortcake. It looks just like the original Strawberry!
In honor of Strawberry Shortcake’s 35th, American Greetings created two special greeting cards that feature a more stylized, older version of Strawberry and her friends. These special cards will be sold at Papyrus. They made their debut at Fashion Week 2015.
Who’s your favorite Strawberry Shortcake character? What do you think of The Bridge Directs 2015 line? Share your thoughts below!
Confessions of a Doll Collectors Daughter 
39yearslame replied:
Aaah! I knew there was a reason for me to click on this! I can’t bring myself to like the new Strawberry Shortcake designs (and I *have* tried), but that reproduction doll! It really makes me happy to see that one. I hope they do more of those, in fact. I think the only one I had in ragdoll form was Orange Blossom…
February 22, 2015 at 6:40 pm. Permalink.
Teresa B replied:
SS was one of my childhood favorites. I have the original doll and Lemon Meringue. 🙂 I do have to say that I’m liking these reproductions! And I love the Strawberry and Huck. So cute!
February 23, 2015 at 9:46 pm. Permalink.
Carrot Cake replied:
Though the dolls are cute, i think the line is overall boring and doesn’t foster brand loyalty. Where are the new characters? Are we really supposed to keep buying the same few dolls over and over again? No. My kid gets one of each, so if you only have a few characters, you’ve blocked our desire to collect. The original line was so great because you could constantly check what new kids had “moved in.” You looked forward to the new hair, fashion and stories. Anyways, I’ve tried with this line, but am officially giving up. Monster High and Equestria Girls it is.
March 10, 2015 at 1:09 pm. Permalink.