New From Mattel- Wild Hearts Crew

Finally, something new is hitting the doll market! From Mattel, creators of the iconic Barbie doll, comes a brand new line of dolls- the Wild Hearts Crew. With a release date of July 2019, the Wild Hearts Crew will be exclusive to Walmart stores. From Mattel, the line is all about “celebrating those that wear their heart on their sleeves, the Wild Hearts Crew is a sisterhood of girls challenging everyone, everywhere to #DareToBeDifferent. Join the crew this July at Walmart stores across the US! #WildHeartsCrew”.

Characters include musician Cori Cruize, photographer Kenna Roswell, skater Jacy Masters, dreamer Rallee Radmore, and rocker Charlie Lake.
The five uniquely articulated dolls feature new body types, as you can see from the promo photo. Mattel is definitely playing on the ‘curvy’ body type, but on a shorter doll. Judging by the promo photos, Mattel decided to take the cool styling of old school Monster High dolls and bring it into the real world with these fun punk looks.

Interestingly, some say that these dolls look like a take off of the recent Jem and the Holograms comics.  I can see where they’re coming from! Customizers could easily create their own versions of the comic characters using these dolls as a base, at least for Aja, Shana and Kimber.

I’m excited about the Wild Hearts Crew. It looks like a fun line that could replicate or even rival the success of Monster High and Ever After High. What do you think of the Wild Hearts Crew? Are you excited to add them to your collection? Let us know in the comment area!